Sunday, June 6, 2010
Networking Isn't Painful. If You Do It Right.
Tuesday, April 27, 2010
Why Aren't Employers Calling Me?
- Did you apply for something you were highly (not just slightly) qualified for?
- Did you tailor your resume to the job description?
- Did you write a resume that makes you stand out?
- Did you list only relevant experience? (We're looking for quality, not quantity.)
- Did you make sure there were no mistakes in your cover letter and resume?
- Did you follow all their instructions for submitting an application?
- Did you send it in on time?
- Did you sound professional?
Sunday, April 18, 2010
How to Stand Out Among Hundreds of Resumes
- Qualified // I know this sounds obvious, but the first 50% were eliminated because they weren't even close to qualified. They were carpet-bombers. They sent out their resume to anything out there. They wasted their time – and ours. Which also means they didn't spend enough time focusing on jobs they were qualified for – and may have missed out on landing.
- Relevant information // All the information on the resume was relevant to the job we were looking to fill. They left out their coffee shop job, their sorority "responsibilities" and the bullshit info that career services always tells you to put on your resume.
- Concise, yet specific // Made it easy for the reviewers to find the most important information on their resume. If reviewers have to wade through a bunch of crap to get to what they want, they are likely to bail out of the resume. Remove all extraneous information. Think and rethink every word on your resume.
- Followed directions // Simple, right? You'd be amazed at how many people didn't follow even the simplest directions. We asked each candidate to answer a few quick questions. There were a few very qualified people who failed to do what we asked. They were eliminated from consideration. It told us they didn't pay attention – which meant they weren't right for the job. Stupid way to miss out on a job.
- Made us believe // Lastly, they made us believe they were specifically interested in the job we were looking to fill – not just any old job. Their resume was geared towards the job. Their cover letter was specific and not just a template. And they followed all the above steps.
Friday, January 29, 2010
Surviving a Long Job Search
- Find an unpaid internship. The experience is worth more than money.
- Set up informational interviews. (Don't roll your eyes.) It's a great way to build your network.
- Know the top ten places you want to work. And know them inside and out.
- Network, network, network. When you think you've networked enough, network some more.
- Keep in touch with your contacts.
- Find things that draw you closer to what you ultimately want to do. Subscribe to Ad Age, Communications Arts, etc.; join the local American Advertising Federation chapter or other local industry associations; get involved in charity work; take more classes; read industry books.)
- Form a virtual agency. I did. Gather together people in the same boat as you and find a pro bono client to create work for.
- Start freelancing.
- Work social media. You'll be amazed at the number of positions posted through LinkedIn, Twitter or Facebook that you won't see anywhere else.
Friday, December 4, 2009
Practice and Polish to Get Hired
What that means is that you must be as competitive as you can possibly be in order to get hired. You must be smart in your research, how you organize yourself, how you network and communicate, how you interview, and how you build your support system.
The most successful job-seekers, those who get an offer for the job they want, have practiced and drilled and mastered the basic, building-block skills. They have crafted their own personal marketing statements, they can introduce themselves and initiate effective networking conversations, they can tailor a resume and cover letter for target companies, they can present themselves professionally in an interview, and they know how to negotiate an offer. Hiring managers look not only for competence, but also for polished communication and confidence.
These are skills that can be practiced in classrooms and workshops, and with mentors, counselors, and peers. There is no substitute for practice! The most important things to practice include: what you say about yourself; how you describe what you’re looking for; how you ask others to help you; what you say in dialogue with an interviewer; and how you follow up after the interview.
Here is some good news. There’s a whole new way for you to prepare to compete effectively for the job you want. Lisa Correu and I have created AfterSchool Career Workshops, which kick off next week. Each workshop is a self-contained, one-day session which covers all the bases and equips you to leave with a game plan and all the tactics you need to make it happen. We’ve had lots of terrific support in putting this together, including our logo design courtesy of Springboard Creative (thanks, Kevin!), and we’ve poured our collective experience as recruiters and hiring managers into giving you intensive coaching and guidance.
Our first sessions will take place next week, on December 9 and December 12 in Kansas City, MO. If you’d like to be our guest as we bring this training to the market, we’d like to give you an opportunity to attend free! (We will be charging $125+ after January 1st.) In return, we’ll ask you to provide us some video feedback on the content during the final half hour.
If you’re interested in attending free (this is a one-time-only opportunity), visit our website and email us through the Contact Us button before Monday, December 7. While you’re there, be sure to read the list of everything you’ll learn, check out our blog (tips galore), and help yourself to the free downloads.
Let’s get new graduates hired!