Friday, January 9, 2009

Follow and Be Followed

Most job openings are never advertised. You just have to know about them ... or luck upon them.

Unfortunately, luck is an inconsistent (and unreliable) ally. So you need to become an information junkie. And the more information you have, the "luckier" you become.

Target the places you want to work. Yeah, yeah, you've heard this before. "Read their web site, Google them, blah, blah, blah ..." Yes, you need to do that, but everyone else is doing that too. You need inside information. How to find that?

Simple. Follow them. On Twitter. On LinkedIn. On Facebook.

You'll be amazed at the daily going-ons you learn through following people. Especially on Twitter. I've seen tweets that tell me about layoffs, job openings and job changes (which means their old job is open). The secret is to follow people who work there rather than the company itself. You'll get the real story that way.

Armed with that information, you can "luck in" to calling the hiring person just as they need someone. Amazing how timing can change their reaction to your call.

Get out there and follow, follow, follow.

By the way, to get you started: Kevin on Twitter, Kevin on LinkedIn.

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