Tuesday, June 10, 2008

The Industry Take on Millennials

"Don't trust anyone over 30."

During the 60s and 70s this was viewed as a universal truth by baby boomers. Then, of course, they hit 30 (long, long ago). Now the saying seems to be "Don't trust anyone UNDER 30."

You can't read anything about so-called millennials without reading how they're pampered and unprepared for real life. That may be true in some cases – but that was also true for many in my generation (Gen-X) and all the proceeding generations.

So it's nice to read an industry article that isn't putting down millennials, but talking about how to work with them. Check it out. It will give you a feel for how the smarter agencies will approach you – and how to pick out the dumber agencies.

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