Thursday, December 4, 2008

It's All About Your Portfolio

But, you know that already, don't you?

Unfortunately, most creatives view building their portfolio as another project – with a beginning and an end. "My portfolio is together, so now I can focus exclusively on my search."

Never stop working on your portfolio. Work on it constantly. Your goal is to knock your weakest piece out of your portfolio. And then do it again. And again. And again.

That makes it stronger. And increases you chances of landing a job.
  • First, look at your current work. Improve it. Have a great concept that's well-executed? Rework it until the execution is as great as the concept.
  • Second, look around for non-profits you believe in. Volunteer to design/write/shoot something for them. It will give you a professional piece (while improving your career karma).
  • Third, talk to your friends and family. Any of them starting or own a business? Volunteer to help them out creatively.
  • Lastly, just create. If you're a designer, find a well-known logo you hate and redesign it. If you're a writer, give a new voice to a stodgy company. You get the idea.
Most importantly, never stop working on pieces for your portfolio. Creatives live and die by our portfolios. Give yourself a fighting chance.

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