Expand Your Network with One Simple Question

"Do you know anyone else I should be talking to?"

End every conversation you have with that one simple question.

The beauty of the question is that not only do you get a name or two to contact, you get a name to use when making contact.

"Hi. Kevin Fullerton said I should talk to you. I'm a writer ..."

People are much more likely to talk to you, and more importantly listen to you, when you've been sent to them by someone they know. They're also more likely to be helpful.

Even if they don't have a job opening, they may know someone who does. In any event, after thanking them for their time, ask:

"Do you know anyone else I should be talking to?"

Do I Send My Portfolio to an Agency?

Kevin – Is a physical book something you bring to an interview, or is it something you send off to agency? I've noticed most agencies have a stack of books that were sent to them. And if you do send your book off, do you get it back or do you have multiple copies? – Hudson

Your book/portfolio will be viewed in two ways:

• During an interview // After reviewing your resume, the agency will determine they want to meet you and view your portfolio at the same time. In fact, viewing and discussing your portfolio will be the majority of the interview. You will usually leave with your portfolio in hand. Occasionally the interviewer will ask you to leave it behind (especially if they want someone else to see it). Ask them when you can return to pick it up. A day or two is the longest they should hold it.
  
• Pre-interview // An agency may ask you to send in your portfolio to determine if they want to interview you. They'll call in several portfolios at once so they can narrow down their interview pool. They should hold it no longer than a week. Again, ask them when you can return to pick it up.

Since you may have to leave your portfolio with an agency for a few days, it is best to have more than one copy of your portfolio. The last thing you want is to have someone call you in when you are sans portfolio.

Also, don't be afraid to ask if you can send it to them electronically instead (just be positive it works perfectly on any computer). This gives them what they need and doesn't leave you minus your portfolio. If fact, for interviews, carry a copy of your portfolio on a CD as a leave-behind. 

Lastly, if they don't understand you can't be without your portfolio for more than a few days, run the other direction. You don't want to work there. 

Any interviewers out there have other recommendations?

"Why Can't I Get a Job?"

I've been hearing that question a lot lately.

For each person, it's a different reason. Right now, it's mostly the economy. However, some people immediately take themselves out of the running by bone-headed moves.

So I posted the following question on Twitter and Facebook: "What mistakes do you see from recent grads during the search/interview process?"

Loads of people responded. Most of their responses fell under the following seven mistakes:

• Don't know what they want to do // "I could do account service or creative." No. No you can't. If I'm hiring a writer, and it's between a writer and someone who could do whatever, who do you think I'm hiring? 
  
• Don't stand out // Boring resume? Generic cover letter? No interview for you. If you can't effectively market yourself, why would I hire you to market my client?
  
• Irrelevant information // Unless one of my clients is HyVee, I don't care that you worked for HyVee. You only have about 20 seconds to capture my attention with your resume. Don't waste it on things I don't care about.
  
• Mistakes // As my friend David so eloquently said "Proof. Proof. Proog. Oops." 
  
• Not prepared // "So annoying when students come in for an interview and don't know a flipping thing about my company." Why would you want to annoy the interviewer?
  
• Following bad advice // This comes from a recruiter: "Following really bad advice from a parent or relative. Like asking for upper 30s for a first job in advertising." Make sure you're getting advice from people who know what they're talking about.
  
• No follow up // "A thank you note afterwards is a nice touch. Hardly anyone does it anymore and it can really make you stand out." And when she says note, she mean handwritten.
  

I'm sure you've heard most, if not all, of these before. However, these are the common mistakes recent grads continue to make. Want to have a chance at getting that job? Make sure you don't do any of the above.

Good luck.

Hire Yourself

Nothing out there? No one returning your calls? No job in the foreseeable future?

Hire yourself.

"You must be on drugs. In this economy, and with my lack of experience, you want me to start a business?"

Well ... yes.

Many of the best companies started in crappy economic conditions (including loads of great, small companies). In fact, I believe conditions like these are great for starting your own business.

Here's the thing – maybe it works out, maybe it doesn't. But you'll learn, grow and gain valuable experience.

My most valuable learning experience happens to be my greatest failure. (I affectionately refer to it as "my bobsled ride to hell.") I was part of a start-up company that lasted only a year. We did everything wrong. And I learned more in that one year than all other years combined. It also set me up for the career I have now.

Several students/recent grads I know have started businesses. Check out Brendan's Love Sick Clothing, Chases' Wicked Threadz and Tosha's TYPOGRFX. Whether these businesses succeed or fail, the people will definitely succeed. Because they have that entrepreneurial mindset. 

I'm not telling you to stop your job search. I'm telling you to take control of your career. The business may grow into something big, or become a nice side project once you are employed, or may be that glorious failure that propels you to something bigger.

Plus, it will give you the answer to the interview question "What have you been doing since graduation?"

And saying "I started my own business" is a great answer.

Your Full-Time Job Is Finding a Job

Congratulations on graduation and the start of your new full-time job – finding a job.

Yes.

Your. Full. Time. Job.

Responsibilities include:

• Researching possible employers // Find the firms who do what you want to do.
  
• Targeting possible employers // Your cover letter, resume and all other communications should be specific to that employer. Don't just replace one name with another.
• Constant networking // Keep yourself top-of-mind. You want people talking about you. And remember, for it to be true networking, you have to give back as much as you get.
  
• Creating new portfolio pieces // Never stop improving your work. Always aim to knock the weakest piece out of your portfolio.
  
• Keeping up with industry news // Know who's hiring, who's firing and who's the right fit for you.
  
• Attending industry events // Best way to meet people. And make sure they know you.
• Following up with contacts // See previous post for importance of this.
• Finding a pro bono client // Gives you a professional reference, another piece for your portfolio and keeps your skills sharp.
• Other duties as required // In other words, whatever it takes.

Hours: 9:00 to 5:00, minimum. Some evenings and weekends required.

Qualifications: tenacity, tenacity and, did I mention, tenacity.

Pay: your first professional job.

So, welcome to your new job. Let me know how it goes.

Follow Up, Follow Up, Follow Up

Large or small, your network of contacts is only as effective as the work you put into it.

Regular follow up is an important part of that.

Did someone give you a lead? Let them know how it turns out.

Did you meet someone at an industry event? Get their card and send them a quick e-mail telling them you enjoyed meeting them.

Did someone review your portfolio or resume for you? Let them know what changes you made on the basis of their advice.

You get the idea.

And it's not just about thanking them (which you should do). It's also about keeping yourself top-of-mind so they think of you when they hear of an opening.

Even now I regularly hear about job openings. If I haven't heard from someone in a while, I assume they found something and don't pass on their name. Or, if I've only had contact with them once or twice, I may not even think of them.

So follow up on a regular basis with your contacts. It can be a short e-mail, a quick phone call or a hand-written note (wow, that would stand out). It's all about developing an ongoing relationship.

People are more likely to help someone they know than some stranger off the street – which is what you'll be if you don't maintain contact.

Plus, you never know who may give you the lead or advice that helps you land that job.

Samples Can Help Land You the Job

Over 100 people applied for an entry-level job opening I had several years ago.

Each resume initially received about 20 seconds of my time before it was relegated to either the Yes pile or the No pile. The resumes in the Yes pile would be closely reviewed later to determine who would be brought in for an interview. Only about 15 resumes made it into that pile.

One resume was about to be placed in the No pile when I noticed an attached page. The attachment showed three samples of the designer's work. The work was impressive, so the resume went from its original position in the No pile to the Yes pile.

The resume was a No pile candidate because the candidate had no experience as a designer – no internship, no related clubs or activities, no freelance work, nothing. (I later learned it was because he had to work for his way through school. However, that's still no excuse.)

But, he was smart. He knew he didn't have the resume materials, so he sent samples of his work. That's all it took to move him from the No pile to the Yes pile.

Which lead to an interview.

And then the job.

Remember, the only point of the resume is to get you an interview. If you don't have the resume for that, then send a few samples of your work as well. When it comes down to it, we're more interested in the quality of your work than we are your experience.

It worked for one designer.